Privacy Policy
Effective Date: October 26, 2026
This Privacy Policy describes how Mercato Italiano ("we," "us," or "our") collects, uses, and shares personal information of users of our website,
www.mercatoitaliano.com
(the "Site"). Mercato Italiano is committed to protecting your privacy. We understand the importance of keeping your personal information confidential and secure.
1. Information We Collect
We collect several types of information from and about users of our Site, including:
- Personal Information: This includes information that can be used to identify you, such as your name, email address, postal address, phone number, and payment information (e.g., credit card details). We collect this information when you register for an account, place an order, subscribe to our newsletter, or contact us directly.
- Non-Personal Information: This includes information that does not directly identify you. Examples include your IP address, browser type, operating system, referring URLs, and information about your usage of the Site (e.g., pages visited, time spent on pages). We collect this information through cookies, web beacons, and other tracking technologies.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience on our Site, personalize content and advertising, and analyze website traffic. You can control cookies through your browser settings. Please see our Cookie Policy for more detailed information.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- Providing and Improving Our Services: To process your orders, manage your account, provide customer support, and improve the functionality and usability of our Site.
- Personalization: To personalize your experience on our Site, such as recommending products that may be of interest to you.
- Communication: To communicate with you about your orders, account updates, promotional offers, and other relevant information. We may contact you via email, postal mail, or phone.
- Marketing: To send you newsletters, promotional emails, and other marketing communications about our products and services. You can opt-out of receiving these communications at any time by following the unsubscribe instructions provided in the emails.
- Analytics: To analyze website traffic, track user behavior, and gather demographic information to improve our Site and services.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
- Security: To protect the security and integrity of our Site and prevent fraud.
3. Sharing Your Information
We may share your information with third parties in the following circumstances:
- Service Providers: We share information with third-party service providers who assist us with various aspects of our business, such as payment processing, order fulfillment, website hosting, email marketing, and data analytics. These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
- Business Partners: We may share information with our business partners to offer you products or services that may be of interest to you.
- Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request, such as a subpoena or court order.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
- Protection of Rights: We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
4. Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:
- Encryption: We use encryption technology to protect sensitive information transmitted online.
- Secure Servers: We store your personal information on secure servers that are protected by firewalls and other security measures.
- Access Controls: We restrict access to your personal information to authorized personnel only.
- Regular Security Audits: We conduct regular security audits to identify and address potential vulnerabilities.
However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your information.
5. Your Rights
You have certain rights regarding your personal information, including:
- Access: You have the right to access the personal information we hold about you.
- Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- Deletion: You have the right to request that we delete your personal information, subject to certain exceptions.
- Objection: You have the right to object to the processing of your personal information in certain circumstances.
- Restriction: You have the right to restrict the processing of your personal information in certain circumstances.
- Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that information to another controller.
To exercise these rights, please contact us at privacy@mercatoitaliano.com. We will respond to your request within a reasonable timeframe.
6. Children's Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at privacy@mercatoitaliano.com.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on our Site and update the "Effective Date" at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
8. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Mercato Italiano
Attn: Privacy Officer
123 Via Roma
Florence, Italy 50122
privacy@mercatoitaliano.com
+39 393 109 853
This Privacy Policy is governed by the laws of Italy.
Responsible for the privacy policy: Dr. Elena Rossi, Data Protection Officer